I vividly recall my first critical lesson about feedback. As a summer associate, I poured my energy into crafting a legal memo, only to have it returned by a senior attorney covered in red ink. My less-than-enthusiastic reaction prompted him to remark, “You know, most people won’t take the time to tell you how to do this better.”
Why do we become defensive when offered information that could improve our performance? For intelligent, ambitious professionals, wouldn’t regular feedback be the quickest path to excellence?
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Kroger, one of the largest supermarket chains in the United States, is offering a customer feedback survey at www.kroger.com/feedback . By participating in the survey, customers have the opportunity to share their thoughts and experiences and are entered for a chance to win a $5000 gift card. This survey allows Kroger to gather valuable insights and make improvements based on customer input. Participation in the survey is an excellent way for customers to have their voices heard and potentially win a significant prize.